Paper sizes and bleed
We can print almost any size or dimension but if you want the most cost
effective option go for the standard A sizes as you'll get the most
finished product with the least waste. The A sizes were created to reflect the golden rectangle theory of design which is considered the most appealing shape to the eye.
A0 = 841 x 1189mm
A1 = 594 x 841mm
A2 = 420 x 594mm
A3 = 297 x 420mm
A4 = 210 x 297mm
A5 = 148 x 210mm
Business card sizes
The traditional british and european business card is 85x55mm. US-sized business cards are 90x50mm.
What is bleed?
Ink cannot go right to the edge of a piece of paper or card as this would damage the press so to get the ink right to the edge we print beyond the final size edge and then trim the paper or card to the size required. This extra area of artwork is called 'bleed'. Without bleed added a printed piece will end up with a white border.
A little about print processes and finishes
There's no simple answer to questions like "which is the best print process?" or "what's the cheapest?" as they all have different strengths and weaknesses but here's some more information that might help:
DIGITAL PRINT PROCESS
This is the most popular choice for lower quantities because it's not as expensive to get a job set up. Not suited to larger quantities as less drop off in costs as the numbers increase. Good quality overall but not always good on solid areas of colour.
LITHO PRINT PROCESS
Generally considered the highest quality printing process and usually used on larger quantities. Set up costs make lower quantities less economical but on higher quantities the run on costs become lower. Best for solid colour areas. Generally most popular choice for jobs where the quantity is 500 plus.
LETTERPRESS PRINT PROCESS
A lovely 'traditional' printing process with relief type that leaves and impression in the paper or card using presses similar the 1973 Adana in our studio. We produce lots of wedding and personal stationery using this process. At the higher end of costs due the cost of creating the type and set up but produces a beautiful effect. Only suited to one or two colours and fairly basic images as low resolution compared to most commercial print. Best suited to wedding and social stationery.
LARGE FORMAT PRINT PROCESSES
Inkjet, dye sublimation and latex methods of printing used to create large posters, roller banners and exhibition stands, banners and flags, fabric furniture and gazebos
RAISED (THERMOGRAPHIC) PRINT PROCESS
Another 'traditional' process that leaves a raised impression on the paper or card. The effect is achieved by printing with wet ink, then sprinkling the ink area with thermographic powder. The sheet is then run through an oven where the powder expands to create the raised effect. Best suited to one or two colours and fairly basic images as low resolution compared to most commercial print. Thermo on full colour imagery is expnsive due to the number of processes involved. Best suited to wedding and social stationery.
FOIL BLOCK PROCESS
Most traditionally used to add metallic gold and silver effects but now available in copper, red, green and blue. Less cost-effective than digital but can work well on coloured card and looks great on business cards and invitations.
Creates a raised effect without ink by pushing an impression into the cards. Every raised are creates a sunken area though so best suited to single sided designs unless a symmetrical image is used on both sides to make the most of theprocess
LAMINATE AND ENCAPSULATEFINISHING
Adds a thin layer to the original printed item to protect and make slightly thicker. Choose from matt, gloss or velvet/soft-touch finish. Laminating can be single or double sided, encapsulating envelopes the entire item and has small clear overlap of plastic around all edges.
The process used to create shapes in card. Used to create shaped flyers and business cards, presentation folders and envelopes.
Sadly not all materials, processes and finishes are compatible with each other so for advice on any special requirements please email help@PutneyDesignAndPrint.com